AUSTIN, Texas – Tournament officials announced today that Play Yellow, a national fundraising program of Children’s Miracle Network (CMN), has been designated as the primary charitable beneficiary of the 2026 Good Good Championship.
The inaugural playing of the PGA TOUR event will focus on building a legacy of giving via the tournament in Travis County and the surrounding greater Austin community. Through the partnership, significant support will be provided to pediatric cancer initiatives within the Blood and Cancer Center at Dell Children’s Medical Center in Austin, one of the 170 local children’s hospitals CMN supports.
The Good Good Championship will take place the week of November 9-15, 2026, at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas.
"As a Texas-based company, we are committed to making a positive impact in our home state,” said Matt Kendrick, founder and CEO of Good Good Golf. “The work being done by our longtime partner, Play Yellow, and Dell Children's Medical Center will leave an indelible mark on the community for years to come. The ethos of the Good Good Championship is not only to bring professional golf back to Austin but also to forge relationships with organizations that will benefit from the tournament. Knowing that children's healthcare is at the core of that mission is not only rewarding, it makes us incredibly proud.”
Play Yellow was launched in 2019 by CMN in partnership with Jack and Barbara Nicklaus and the PGA TOUR. The program rallies the passion of golfers, fans and partners around one shared purpose: raising crucial funds to support life-changing care, cutting-edge research, pediatric equipment and more at local children’s hospitals across the United States and Canada.
Play Yellow’s origin began with Craig Smith, a young family friend of Jack and Barbara Nicklaus, who was diagnosed with a rare form of bone cancer in 1968. Jack wore his signature lucky yellow shirt to honor Craig, and it became a symbol that would inspire the Nicklaus family’s legacy of supporting children’s healthcare and the national Play Yellow movement we know today.
To date, the Play Yellow program has helped raise more than $160 million through the game of golf for local CMN hospitals.
"The PGA TOUR has a longstanding tradition of making a meaningful impact and we are proud to partner with Good Good Golf in support of children and their families," said Aimee Daily, Ph.D., president and CEO of Children’s Miracle Network. "Seeing the golf community turn their passion for the game into a force for good reminds us that our supporters are the true power behind our mission. This collaboration provides critical funding to Children's Miracle Network and to help advance pediatric care at Dell Children's Medical Center as we unite and make big change for all kids."
Dell Children's Medical Center serves as the premier provider for children and adolescents across a 46-county service area, operating the only dedicated freestanding pediatric Level I trauma center in Central Texas. Comprehensive specialty services ensure local families access lifesaving and complex care locally. Backed by community support and strategic investments in talent, facilities and technology, the center continues to expand capabilities to provide exceptional care.
The Good Good Championship is currently offering a limited number of general admission ticket options starting at $80, as well as hospitality and pro-am opportunities for the 2026 tournament. The tournament is open to the public from Thursday’s (11/12) first round through championship Sunday (11/15). The public may visit the tournament website for additional information and to purchase tickets. Complimentary grounds access to the Good Good Championship is available to youth, ages 12 and under, attending with a ticketed adult (limit two children per ticketed adult).
The Good Good Championship will broadcast on Golf Channel and three properties produced from PGA TOUR Studios: PGA TOUR LIVE on ESPN+, Sirius XM and the World Feed.
For additional information and to register to learn more about the Good Good Championship, including sponsorship and volunteer opportunities, please visit the event website at www.GoodGoodChampionship.com.
To stay connected with the Good Good Championship on social media, follow the event on X and Instagram at @goodgoodchamp and on Facebook at @goodgoodchampionship.
About Good Good Championship
The Good Good Championship is an official PGA TOUR FedExCup Fall event. This 72-hole stroke play golf tournament features 120 PGA TOUR professionals competing for a $6 million purse at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas. The event is designed to showcase the best golf on the PGA TOUR for the enjoyment of spectators and to benefit charity. All four official rounds will be internationally televised on Golf Channel and three properties produced from PGA TOUR Studios: PGA TOUR LIVE on ESPN+, Sirius XM and the World Feed.
For more information about the Good Good Championship, please visit www.goodgoodchampionship.com. For the latest tournament news and updates on social media, follow the Good Good Championship on X and Instagram at @goodgoodchamp and on Facebook at @goodgoodchampionship.
About Good Good Golf
Good Good Golf is a leading golf brand at the intersection of media, community, and premium products. With over 5 million social subscribers and a rapidly growing global audience, Good Good Golf delivers high-quality content combining entertainment, competition, and instruction. Backed by a $45 million investment led by Creator Sports Capital and including Omaha Productions, the brand aims to make golf more accessible, dynamic, and culturally relevant. Good Good Golf offers premium apparel, accessories, and equipment, positioning itself as a respected top-tier brand for golfers worldwide.
About Children’s Miracle Network
For more than 40 years, Children’s Miracle Network® has been a symbol of hope, elevating possibilities for every child in need of care. As the leading charity impacting children’s health, we unite people, partners and programs to raise urgently needed funds for children’s hospitals across the U.S. and Canada. Wherever you see our iconic balloon, you’ll find donors, corporate partners and fundraising programs joining forces to help hospitals meet their most critical needs, from life-saving treatments and advanced equipment to innovative research and family support. Every dollar raised supports the local children’s hospital, bringing brighter futures within reach for all kids. Learn more at cmn.org.
About Play Yellow
A Children’s Miracle Network program uniting the golf community to support children’s healthcare across the U.S. and Canada. Founded through a partnership between Jack and Barbara Nicklaus, Children’s Miracle Network and the PGA TOUR, Play Yellow invites golfers, tournaments and fans to turn their passion for the game into life-changing care. By wearing yellow and fundraising through golf, we elevate the level of care at local children’s hospitals, giving kids every opportunity to grow up strong. Together, we drive big change for all kids.
About Dell Children’s Medical Center
Dell Children’s Medical Center is the region’s only pediatric Level I trauma center. It is also Austin’s original children’s hospital, established through the efforts of local pediatricians, and has maintained a focus on providing world-class care to patients in Central Texas and beyond. In 2023, Dell Children’s expanded with the opening of Dell Children’s North Campus, increasing access to pediatric emergency care, Level III trauma services, operating and procedure rooms and outpatient services. Dell Children’s now includes both the Main and North campuses, offering greater access to specialized care across the region. The collaboration with Dell Medical School at The University of Texas has fueled the growth of top-tier pediatric specialty programs. This team includes physicians and advanced practitioners employed by Dell Medical School alongside physicians, nurses and support staff employed by Dell Children’s. Together, nearly 400 healthcare professionals are dedicated to the care of the most vulnerable children and are a testament to the success of this academic and clinical partnership, which allows for the development of the highest level of care and advances the available treatments used to care for children. Visit www.dellchildrens.org.
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